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WORCESTER, Mass., July 25, 2005 — Fallon Clinic Foundation’s
web site received the “Gold” award at the 22 nd annual Healthcare Advertising
Awards in the Non-Hospital Web Site/Home page category. The awards recognize creative
design, execution, copy and overall appeal to consumers in advertising across the
health care continuum.
Fallon Clinic Foundation is a non-profit, charitable organization established and
funded by Fallon Clinic,
Fallon Community Health Plan and private contributions. The purpose of the Foundation
is to promote community health and welfare and to improve access to health services
in the greater Worcester area. Its web site, www.fallonfoundation.org, was recently
designed to create more exposure to the community about its mission. It now exists
as a standalone site, is more community-friendly, easier to locate and navigate,
and is structured to help create more awareness and drive further financial support
for the Foundation.
“We are very pleased that our efforts have been recognized with an advertising
award, which speaks to the web site’s ability to successfully convey our key
messages and support our community outreach goals,” said Dr. Baltej S. Maini,
president of Fallon Clinic Foundation and chief executive officer of Fallon Clinic.
Each year, a panel of judges – including health care marketers, advertising
creative directors, and the editorial board of Healthcare Marketing Report, which
sponsors the awards – evaluate the entries and determine award recipients.
This year, over 3,500 entries from a wide variety of health care institutions across
the country were submitted for all types of web and print advertising. “Gold”
award recipients received the highest score in their category.
“The Healthcare Advertising Awards is the oldest, largest and most prestigious
health care awards competition in the nation,” said Rhian Gregory, director
of marketing and communications at Fallon Clinic. “Thousands of entries were
evaluated and carefully judged based on very competitive criteria. After all our
hard work creating and designing the web site, it is thrilling to receive top honors.”
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